Email Marketing Specialist

About the Role

Join our team as an Email Marketing Specialist to create high-converting email campaigns for healthcare clients. You'll design, build, and optimize email nurture sequences that engage patients and drive bookings.

Responsibilities

• •Design and build email campaigns using platforms like Mailchimp, Klaviyo, or HubSpot
• •Create email nurture sequences for patient education and conversion
• •Write compelling subject lines and email copy that drives opens and clicks
• •Segment email lists based on patient behavior and demographics
• •A/B test email elements to optimize performance
• •Monitor email deliverability and maintain sender reputation
• •Create automated workflows for appointment reminders and follow-ups
• •Design responsive email templates that work across all devices
• •Analyze campaign performance and provide insights for optimization
• •Ensure compliance with HIPAA, CAN-SPAM, and healthcare regulations
• •Collaborate with content and design teams on email creative

Requirements

• •2+ years of email marketing experience
• •Proficiency in email marketing platforms (Mailchimp, Klaviyo, HubSpot, etc.)
• •Strong copywriting skills for email content
• •Understanding of email deliverability best practices
• •Experience with marketing automation and workflow creation
• •Knowledge of HTML/CSS for email template customization
• •Strong analytical skills and data-driven decision making
• •Experience with A/B testing and conversion optimization
• •Understanding of HIPAA and healthcare marketing compliance
• •Excellent attention to detail and project management skills

Benefits

• •Remote work flexibility
• •Competitive compensation
• •Access to leading email marketing tools
• •Work with diverse healthcare clients
• •Professional development opportunities