Marketing Automation Specialist

About the Role

We're looking for a Marketing Automation Specialist to build and optimize automated marketing workflows for healthcare clients. You'll create sophisticated campaigns that nurture leads and increase patient conversions.

Responsibilities

• •Build and manage marketing automation workflows in HubSpot, ActiveCampaign, or similar
• •Create automated lead nurture sequences for different patient journeys
• •Set up and manage CRM integrations and data flows
• •Implement lead scoring and segmentation strategies
• •Create SMS and email automation for appointment reminders and follow-ups
• •Build automated reporting and dashboards for clients
• •Optimize automation workflows based on performance data
• •Implement tracking pixels and conversion tracking across platforms
• •Create forms, landing pages, and lead capture mechanisms
• •Train clients on marketing automation best practices
• •Ensure HIPAA compliance in all automated communications

Requirements

• •2+ years of marketing automation experience
• •Proficiency in HubSpot, ActiveCampaign, Marketo, or similar platforms
• •Understanding of CRM systems and data management
• •Experience with API integrations and webhooks
• •Knowledge of HTML/CSS for template customization
• •Strong analytical skills and data-driven approach
• •Experience with lead scoring and segmentation strategies
• •Understanding of the customer journey and lifecycle marketing
• •Familiarity with Zapier or similar automation tools
• •Excellent problem-solving and technical troubleshooting skills
• •Understanding of HIPAA and healthcare data privacy

Benefits

• •Remote position
• •Competitive salary
• •Access to cutting-edge marketing technology
• •Work with diverse healthcare practices
• •Professional development and certification opportunities