PPC Specialist

About the Role

Join our team as a PPC Specialist to create and optimize high-performing paid search campaigns for healthcare clients. You'll be responsible for driving patient leads and maximizing ROI across multiple advertising platforms.

Responsibilities

• •Participate in forming effective paid search strategies for healthcare clients
• •Launch and optimize various PPC campaigns across Google Ads, Bing, and social platforms
• •Oversee accounts on search platforms (Google AdWords, Bing Ads, Meta Ads)
• •Conduct keyword selection and audience targeting for medical/aesthetic services
• •Monitor budgets and adjust bids to gain better ROI
• •Track KPIs to assess performance and pinpoint optimization opportunities
• •Produce detailed reports and dashboards for management and clients
• •Write attractive and concise ad copy that complies with healthcare advertising regulations
• •Suggest and develop new campaigns across multiple channels
• •Maintain partnerships with PPC ad platforms and vendors
• •Implement strategies to reduce risk of click fraud
• •Keep abreast of PPC, SEM trends, and healthcare advertising best practices

Requirements

• •2+ years of hands-on PPC campaign management experience
• •Google Ads and Microsoft Advertising certification required
• •Experience with healthcare or medical advertising preferred
• •Strong analytical skills and data-driven decision making
• •Proficiency in Google Analytics, Google Tag Manager, and conversion tracking
• •Knowledge of landing page optimization and A/B testing
• •Excellent understanding of bidding strategies and budget management
• •Strong copywriting skills for ad creation
• •Ability to manage multiple client accounts simultaneously

Benefits

• •Remote work flexibility
• •Competitive compensation
• •Access to industry-leading tools and platforms
• •Continuous learning and certification opportunities
• •Work with high-growth healthcare practices