In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith welcomes Jodi Melenbacher, founder and CEO of Thrive Wellness MedSpa. With a background in cardiothoracic nursing and over a decade in aesthetics, Jodi shares how she built a thriving med spa from scratch, starting with a wooden chair and no outside investment.
Jodi unpacks the practical systems that led to seven-figure revenue on a three-day workweek, including how she leverages cross-selling, patient trust, and a highly trained team to maximize every appointment. She dives into her budget-friendly marketing playbook, including a referral program, monthly specials, and even how she turned GroupOn into a growth tool.
You'll also hear her advice on avoiding the trap of over-expansion, managing follow-ups without clogging your calendar, and why continuous education is non-negotiable. Whether you're a new owner or an experienced injector, this episode is packed with valuable insights to help you grow smarter, not just bigger.